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NPD: from concept to launch

York House Foods helps foodservice, retail and B2B customers turn ideas into high-quality, scalable products. From initial concept and kitchen trials to factory scale-up and launch, we support every stage of the development process.

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We build products around your businesses needs

Our NPD team works with you to develop products that taste great, perform consistently and meet your commercial requirements. Whether you are launching something new, improving an existing product or matching a specification, we help create practical solutions ready for production.

NPD: from concept to launch

Step 1

Ideation

We start with your brief, customer needs and commercial goals. Together, we shape product ideas that fit your brand, market and price point.

Step 2

Kitchen Trials

Our chefs develop and refine recipes in the kitchen. We test flavour, texture, appearance, portion size and cook performance before moving forward.

Step 3

Factory Scale-up

Once approved, we adapt the product for consistent factory production. Our team reviews process, yield, pack format, quality checks and food safety requirements.

Step 4

Launch

We support the final move into production. From trials and specification sign-off to full-scale manufacture, we help you launch with confidence.

Who We Serve

Foodservice Groups

Consistency across thousands of sites. We build products that reduce kitchen complexity.

B2B & Retail

Flexible product development and manufacturing for brands, retailers and food manufacturers.

Our Success Stories

Breaded Schnitzel-Style Product

The challenge

A customer needed a breaded schnitzel-style product, but it was not something we had produced before. The brief required a crisp coating, consistent portion size and reliable cook performance, while still being suitable for scaled production.

The result

We refined the specification, portioning and production process to create a cost-effective product that worked for both restaurant group and the end customer.

Cost-Focused Ready Meal Component

The challenge

A ready meal retailer needed a product that could meet a tight commercial target while still delivering quality, consistency and flavour.

The result

We refined the specification, portioning and production process to create a cost-effective product that worked for both the retailer and the end customer.

sales@yorkhousefoods.com

York House Foods, Shannon Place, Potton, Beds SG19 2YH, United Kingdom

+44 (0)1767 260114